If you want to gain more Instagram followers, hashtags are essential. Using hashtags makes your content discoverable via search or filtering when people tap on the same hashtag from another post. People can even follow their favorite hashtags so that top content with that hashtag will show up in their Instagram timeline. Instagram allows up to 30 hashtags per post, but don’t tack on extras just to hit 30. TrackMaven recommends nine hashtags for maximum engagement. Just make sure you don’t use the same nine hashtags over and over again. Instead, group your go-to hashtags by category so you can quickly add a few relevant hashtags to each post. With Buffer Hashtag Manager, you can create and save groups of hashtags. Then, you can select from your pre-saved groups and add hashtags to your scheduled Instagram posts. Hashtag Manager helps you build a library of hashtag groups so you can get more reach for every Instagram post. 9. Engage with your audience Engagement is crucial for growth on Instagram. Many brands make the mistake of focusing on likes and comments without considering the people behind those metrics. If you really want to get more Instagram followers, you need to engage your fans in a conversation. Keep in mind that just because someone sees your content, that doesn’t mean they currently follow you. If you have a chance to interact with a potential follower, you should take it. Every comment is an opportunity to gain a new follower (or keep a current one), so make sure you respond to each comment you receive. If your hands are already cramping at the thought of tapping away on your phone, don’t worry. With the Buffer Engage tool, you can reply to comments from your desktop.

  But don’t just wait for your followers to start the conversation. Create engagement opportunities. Use Instagram stickers such as open-ended questions and polls in Instagram Stories. Ask questions in your photo captions. Encourage people to tag friends in the comments with prompts such as “Tag your BFF who you’d invite on this cruise!” or “Tag your wine-loving friend who you’d do this wine tasting with.” Need more ideas? Take a look at our Instagram engagement tips to learn how to get more followers on Instagram by increasing engagement. 10. Collaborate with others Another great way to gain Instagram followers is to collaborate with others through partnerships or influencer campaigns. Our brand spotlight with Blume is a great example. Blume gets access to Buffer’s followers through the original Instagram Story and the accompanying Highlights. Meanwhile, Blume will share the spotlight with their fans, which brings their audience to Buffer. It’s a win-win.

 Instagram Highlights spotlight featuring Janice Ayan of Blume Influencer marketing is another way to grow your Instagram following. If you have the budget, you can pay content creators to promote your brand. But if you’re hoping to keep it simple (and low-budget), micro-influencers (1,000–10,000 followers) can be very impactful. In fact, content from micro-influencers has higher engagement rates than content from larger accounts. You can seek out micro-influencers to set up collaborations or simply re-share user-generated content (UGC). Remember those branded hashtags we talked about in Section 1: Optimize your bio? One tap on your branded hashtag, and you’ll have an entire catalog of content to choose from. When we first launched Buffer’s Instagram, we encouraged fans to use #BufferStories and #BufferCommunity. We used those hashtags to find and re-share user-generated content. Within one year, we increased our Instagram followers from 4,250 to 21,000.

 Collaborations are also a chance to show off your values and personality through association. The businesses and people you align with and support say a lot about your own brand. Partnerships can be especially powerful for local businesses, too. Consider partnering with your neighbors so you can reach a hyper-targeted audience. 11. Link to your Instagram from elsewhere Make it easy for people to find your Instagram. No one should have to hunt through pages of your website to find your Instagram profile. We use our website footer to link to Buffer's social accounts. Add your Instagram account link to: Email footers Your website’s footer and/or sidebar Bios on other social media platforms Social media posts from team members 12. Analyze your results One way to figure out how to get more followers on Instagram is to look into what your current fans respond to. You can monitor several Instagram metrics directly in the app with Instagram Insights or through third-party analytics tools such as Buffer.

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 Don’t obsess over vanity metrics such as likes and comments. Instead, think about what the metrics tell you. For example, if you’re testing out a new hashtag, metrics such as new followers and reach will tell you more about the value of that hashtag than likes from your current followers will. However, if you’re experimenting with different posting times, impressions can give you an idea of when your content is most likely to be seen. Your end goal will determine which metrics matter the most. Analyzing your data can help you to spot trends and understand what content resonates with your audience. Watch for trends. Does a specific type of image get more impressions or engagement? Post more of those images and see how your followers respond. Do certain hashtags result in more likes from people who don’t follow you? Use those hashtags more often and keep an eye on new followers. Read our Instagram Analytics guide to learn more about Instagram metrics and how to use them to fuel your marketing strategy. How do you manage your Instagram marketing? If you want steady Instagram growth, you have to give your target audience quality content on a regular basis. While piecemeal social media is fine for personal accounts, businesses need to be more strategic. All of the tactics we covered will help you gain more Instagram followers, but they’re not boxes you can check off once. Staying on top of your social media content strategy is crucial.

  It's no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. New Data: Instagram Engagement Report [2022 Version] But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work. Luckily, you can do a few things right away to collect at least 1,000 quality followers for your personal or professional Instagram account. It's all about knowing where to invest your time and effort. In this post, we'll discuss a few strategies to help you gain those followers, from creating a follow-worthy Instagram profile to using contests and staying true to your brand. How to Get More Followers on Instagram Make your account into a business profile and optimize the description. Designate an experienced content creator. Follow photography and editing best practices. Adhere to a regular posting schedule.

  Allow outside contributors to curate your content. Use a consistent, platform-specific brand voice. Write engaging, shareable captions. Optimize posts with relevant hashtags. Lean into trending content formats. Post content your followers want to see. Promote your Instagram. Engage with users through follows, likes, and comments. Cross-promote with influencers and brands with similar audiences. Run Instagram contests to encourage engagement. Explore Instagram Stories' interactive features. Use the Instagram Live feature. Share your profile link on your website and social media channels. Post user-generated content. Diversify your audience to resonate with different types of users. Apply for a verification badge. Create your own filters and badges. Tag relevant users. Post content that's meant to be re-shared. Get on the Instagram Explore page. Share educational content with Instagram slides. Host an Instagram account takeover.

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  1. Make your account into a business profile and optimize the description. First thing's first: Customize your Instagram profile to make it look good. Tell your potential followers who you are, and give them a reason to follow you. How? Start by making sure your username is recognizable and easily searchable – like your business name. how to get more followers: make a business account and optimize your profile description Image Source If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you. For example, the Australian activewear line Lorna Jane uses the username Lornajaneactive.

  Setting Up Your Account Step 1. Add your full business name to the "Name" field in the "Options" section. To find "Options," tap the three lines in the top right corner of the iOS app, followed by "Settings" which will appear at the bottom of the screen next to a gear. If you're on Android, tap the three dots in the corner. Your business or name will appear under your profile picture and your username in search. Step 2. Make your profile public. To make your profile public, open Instagram, open "Options," and make sure "Private Account" is turned off. setting up your instagram account to gain followers step to make your account public Step 3. Choose a profile picture that's on-brand with your other social networks, like your company logo. Step 4. Fill your bio with delightful, actionable, and informative information about your brand. Information like this lets people know what you're about and gives them a reason to follow you. Include who you are and what you do, and be sure to add a hint of personality.

  Here are a few examples for inspiration: Cheekbonebeauty: "Less waste. Ethical and safe ingredients." Oreo: "Playful moments from your favorite cookie." Mrsbrittanyhennessy: "Helping Influencers go beyond #sponcon and create sustainable businesses." CalifiaFarms: "Something different, something better. Let us show you what plants can do." Coragedolls: "Elevating, educating, & encouraging girls of color to be unstoppable with dolls that finally look like her." Step 5. Add a link tree to your bio to make it easy for people to go straight from Instagram to your other platforms if they want to. The space allotted for URLs is precious real estate. When you receive 10,000 followers, you can add links to your Instagram Stories. Until then, your bio is the only place within Instagram where you can place clickable links, so use it wisely. We recommend using a shortened, customized Bitly link to make it more clickable. Step 6. Enable notifications so you can see when people share or comment on your photos. This'll let you engage with them more quickly – just like a lot of companies do on Twitter. To enable notifications, go to "Options" and then "Push Notification Settings." Select "From Everyone" for every category. A word to the wise: We don't recommend you link your Instagram account to Twitter and Facebook (or other social media platforms) for automatic posts. Because every platform caters to a different audience and requires different types of posts.

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 Designate an experienced content creator. Just like there should be one (maybe two) people managing your other social media accounts, there should only be one or two people managing your Instagram account. If possible, choose someone with experience on the platform who will "get" it — and be sure they stay updated on all new features Instagram has to offer from Reels to IGTV. If you work for a large organization, you might find that a lot of people want a say in what's posted. That's when an organized request or guidelines document comes in handy. This document should inform people how to request a post on your Instagram account, when, the value of the post, and why. 3. Follow photography and editing best practices. On Instagram, post quality matters. A lot. Your Twitter followers might forgive a few bad tweets, but a bad photo on Instagram is a big no-no. Fortunately, you don't have to take a photography course to be a good Instagram poster — nor do you have to practice for weeks before you start. But you should get familiar with basic photography tips and photo editing apps. Photography Best Practices Since Instagram is a mobile app, chances are, some content you post to Instagram will be taken on your mobile device. That's expected.

  If your budget allows, consider investing in professional photography for your Instagram photos, as that will elevate your profile. Otherwise, a smartphone and a few editing apps will do. Focus on one subject at a time. Embrace negative space. Find interesting perspectives. Look for symmetry. Capture small details. Make your followers laugh. Edit photos before you post. Instagram has some basic editing capabilities, but oftentimes, they aren't adequate to make visuals really great. Most of your photos should go through at least one or two photo editing apps on your mobile phone before you open them on Instagram. Additionally, consider creating a cohesive Instagram theme across your feed, so anyone visiting your account for the first time can get a sense of your brand. example of consistent instagram profile theme from byrdconsults instagram that helps to gain 1000 instagram followers

 Adhere to a regular posting schedule. Once you've created and optimized your profile, have someone managing it, and have your creative assets ready, it's time to start posting. It's a good idea to have a solid number of great posts up – maybe 15 or so – before you start engaging people and working down this list. That way, when people visit your profile, they'll see a full screen of photos and will know you'll post great content regularly. To start posting on Instagram, download this social media content calendar template first and plan out your posts. It's best to build a backlog of content ready a few days or weeks ahead of the publishing date. This will ensure you always have content during holidays, vacations, and even creative blocks. Keep your target persona in mind as you plan out your posting schedule, as that can drastically impact your posting timing and frequency – especially if you're targeting an audience in a different time zone. (Download this free template for creating buyer personas if you don't have a few already.) Optimizing your schedule for your specific audience might take time and experimentation.